I think people are more apt to pay attention to "clean up" if instructions are listed along with the merges instead of a separate page in a separate category. Honestly, I would not think to look under "maintenance" to clean up biographies! I also think there should be more emphasis on the fact that the merge is not the END of the process, but a STEP in the process. Include something that says, "If they are duplicates, merge them and then make sure all the information is neat and correct." Well, you know what I mean! When I propose a merge, I often say, "Check relationships - siblings, spouses and children - for duplicates and clean up the biography." I don't know if it helps, but at least I said it!