In 2003, CEO Gilad Japhet and a team of genealogy enthusiasts founded MyHeritage in Japhet's living room in the small town of Bnei Atarot, just outside Tel Aviv, Israel. [http://en.wikipedia.org/wiki/MyHeritage]
David O. Sacks is the Founder and CEO of Yammer, Inc. Sacks was previously the COO of PayPal until its acquisition by eBay. Subsequently, he founded Geni.com, a family tree building and networking website. [http://www.crunchbase.com/person/david-sacks]
JERUSALEM (Reuters) - Family networking and genealogy website MyHeritage said it bought rival Geni.com as it continues to expand into the United States.
The Israeli company did not disclose how much it paid for Los Angeles-based Geni.com... [http://news.yahoo.com/myheritage-buys-geni-com-raises-25-million-private-180856014--sector.html]
Erica Howton, a curator at Geni.com says, "Geni.com is non secular and user driven..."
FamilySearch.org is the Mormon site.