A couple of things : There is a "formal" organization for this, the Guild of One Name Studies, that can provide a lot of resources and assistance in set up, website hosting, and how you want to go about creating your one name study.
The wikitree guidelines for a One Name Study are here:
https://www.wikitree.com/wiki/Project:One_Name_Studies
You submit it, and then they review it, create your page, and add you to it.
As far as the Guild of One Name Studies, they have a mailing list as well as member only resources. However, the majority of resources appear to be based in England / Europe, so I'd just keep that in mind.
https://one-name.org/ If the surname you're looking at is listed THERE, it may be worthwhile to contact the existing study coordinator to see if you can collaborate somehow versus replicating efforts via wikitree.