While all news is good news (especially if it gets discussion going), I think a more balanced coverage would be helpful here. A lot already given is from statements by Illumina in their recent press releases. Which are very slanted; just like information and releases from a well known genetic genealogy company who shall remain nameless here ;)
Let me address two aspects. Use of whole genome sequencing in Genetic Genealogy. And the price point of whole genome sequencing.
(1) A significant and growing number have been using whole genome sequencing in genetic genealogy. I personally have only done such testing since 2019. With over 30 under my belt directly. WGS is a reality although not a direct one in with many sites today. There is no question of the advancement it gives in true whole sequencing of the Y and mitochondria; in doing phylogenetic tree of haplogroup work. WGS regularly delivers far greater results than the latest and best BigY-700. Hands down. See
https://h600.org/wiki/Y+DNA+Sequencing+Comparisons for one example. The Y-DNA Warehouse has more. To date, there is not a great advantage in the increased accuracy and coverage of the autosomes for segment matching sites. The biggest benefit you get is in being able to generate microarray results for all available test kits on the market. When submitting such to GEDMatch and Geneanet, for example, you have a much greater use of real SNPs and not any assumed or imputed ones. At minimum, you can generally upload to any site a 23andMe v3 and v5 merged result test kit which includes around 1.2 million SNPs.
The only other testing I consider is Ancestry and 23andMe to get to their closed match databases. They have, by orders of magnitude, the largest match databases. And that is what is important in genetic genealogy after all. (I might add they are about the only vendors that deliver the full microarray results which, by design and default, test all the DNA including the Y chromosome, mitochondria and X. Other companies strip those results out before delivering.)
(2) Since 2019, the WGS has been available for $200-300 on a regular basis. The vast majority of testing in the genetic genealogy community has been with Dante Labs. Who are using Illumina Novaseq 6000 sequencers. I will not get into the arguments of whether one can sequence for that cost with Illumina here (you can, they do), suffice it to say the service is available to the consumer and has been for several years. Nebula Genomics is the next big tester and they use BGI's lab that uses their subsidiary MGI for equipment. MGI actually delivers comparable and often superiour results (especially at the cost per gigabyte) than Illumina. Their main technology is from a startup in San Jose, CA they purchased a number of years ago.
MGI announced in late 2019 that they were close to achieving the $100 human WGS cost. Just last year at this time, Illumina announced plans to achieve a $600 human WGS cost. No one will argue that Illumina is the sequencing industry behemoth. But they have consistently been falling behind in new R&D. Although they spend large amounts on R&D, a majority of their advancements appear to come from acquisitions. IMHO, there are two more recent items that is causing this pre-announcement of capability by Illumina. And less than a year after announcing their plan to achieve a $600 human WGS test cost (that has not been delivered to all customers yet).
First, BGI has achieved and surpassed the accuracy and low cost. Their DNBSeq T10 is a massive machine with automation that is used in the large BGI lab (and regularly by Nebula). So they are achieving the $100 WGS through large volumes and scale. Ultima Genomics says they will do it with desktop systems. Illumina's announcement claims they hope to get to $200 sometime in the future with a similar desktop system and new, advanced library prep chemicals. Illumina successfully stopped MGI sales in the USA and a few other locations through patent infringement lawsuits. All those supposed violated patents have now expired and MGI is now availabe in the USA market as of last month.
Secondly, the addition of credible, heavily-funded, new alternatives that are going after a lower cost per sequence. That is, Element Biosciences and Ultima Genomics being the two largest I am thinking of. They have been getting a lot of funding, favorable reviews and begun limited testing with key customers and collaborators.
Now Microarray testing has been around awhile for both medical and genealogy uses. And thus has a great economy of scale already achieved that can still be utilized at a low cost for continued sales. But the advantages of the current NGS (short read, shotgun sequencing) is clear and costs are way down to favorbly compete for use. And likely to replace microarray within the next five years.
Personally, I am there already and looking forward to the next available technology. Specifically, the PacBio HiFi CCS sequencer used by the T2T and Human PanGenome Project to get that complete human genome sequence. Its key advantage being a highly reliable, long-read sequencing technology. As reliable in reads as current NGS short read sequencers (99.9%). But with read lengths of 25,000 base pairs (versus 300-400 from short-read sequencers). Nanopore, which does long read also, is still several orders of magnitude awayin realiability of Illumina, MGI and PacBio. Long read really helps to better recreate what you actually see in an individuals genome. So more complex variations than just single-base-pair and short repeats can be determined. There is a hope that this test technology will be available at a cost of $1000 per human WGS in the coming year.
EDITED: I had missed the blog post reference at the top. That is much more balanced and revealing. But still not really covering the proposed product versus actual from other vendors. I know Illumina tries to take a page from the Apple playbook. But like they used to say in the business world for 30+ years -- you never got fired if you bought IBM ...