As I was working up the report for one of the surnames I was working on last month, something became depressingly clear: there are an awful lot of profiles on WikiTree that don't have images of the person the profile is about.
Here's (part of) what I wrote:
The percentage of profiles from ThePeerage.com that link to that person's entry dropped from 41.9% to 34.2% during February. The percentage of profiles from Wikipedia that link to the article about that person dropped from 77.8% to 76.4%. That wasn't because links are being removed, but because I'm trying to stick to my plan of tallying first, and then going back to fix profiles with issues once I have finished tallying. So, since none of the profiles that I tallied last month had links back to their sources, the averages went down. If you want to know how to add a link to Wikipedia, there are instructions on how to do that in the "Goals" section of the Notables Project page.
The percentage of profiles from ThePeerage.com with images on them decreased from 7% to 5.4% last month. The percentage of profiles from Wikipedia with images also decreased from 21.6% to 21.3%. (This is also due to newly-tallied profiles lacking images.) The number of profiles from our family tree with images stubbornly remains at 0%.
Now, generally speaking, a profile with an image on it is going to attract more attention than one that doesn't. In this respect, Wikipedia is sort of like a dating site: if you don't put a picture on your profile, you're not going to get as many people expressing interest in you.
Whether getting less attention to your profile on a dating site is a good thing or a bad thing would depend on how good that site is at filtering out predators, creeps, and weirdos. (Don't get me wrong: I am a huge fan of weirditude. But there's a big difference between being entertainingly weird, and being frighteningly weird. I prefer to think of myself as entertainingly weird.)
But in the case of WikiTree, the hardware is bought, the domain name is registered, and the hamsters that power the servers are fed by money that WikiTree gets by attracting people who are not (yet) WikiTreers to the site and showing them ads. Therefore, it is in the best interest of those who would like to see WikiTree stick around that every profile on the site (and the site as a whole) be as attractive as possible. Or, to put it another way, we need WikiTree to be what marketers call "sticky".
Now different people are attracted by different things:
- Some people just ask "which site lists the most people?" on the assumption that they're most likely to find their own family on the biggest site. (That's a reasonable rule of thumb, but it could also happen that the most complete mapping of a particular family is actually on a smaller site where a close relative has been particularly active.) WikiTree isn't the biggest family tree yet, but we are growing.
- Some people want to know which site is the most accurate. They're probably still interested in finding their own family, but they want to know that they can trust that what they see on the site is actually, you know, true. Now, we have any number of projects that are all about improving the accuracy of the data on WikiTree, and I applaud them and am cheering on everybody who is doing their part to help in that. It's one of the many things I love about WikiTree.
- Some people see a news item, history book, encyclopedia, or something similar that talks about a notable person who has the same surname as they, someone else in their family, or even one of their friends have, and then they wonder "is this person related"? Going to Wikipedia or a similar site almost certainly won't answer that question. Coming to WikiTree might, because of the efforts of the Notables Project. (I know, they still have lots of notables to add, but their focus on adding, improving, and connecting the profiles of notables probably has a bigger impact on WikiTree's income than anybody knows.)
- Lots of people probably drop by because they see something about WikiTree on social media, so all of you who are sharing, commenting, liking, etc. on social media sites are definitely helping the cause.
- And I'm sure that some people drop by because they're using a search engine to find information about their families, and a WikiTree profile comes up as a hit. (And that, in turn, leads us back to the number of profiles, because the more profiles we have -- at least open ones -- the more likely one of those profiles is going to come up as a hit in a web search for a particular name and date.)
But, all of that said, it's better, once somebody hits WikiTree in the first place, if they find something that attracts/interests them enough that they stick around and explore other pages besides the one they originally hit, because every page load means more ads, and more ads means more Purina Hamster Chow.
(Of course, the ultimate goal is to attract more people to join WikiTree and help out, because in trying to have a profile for every person born since 1 AD, we have bitten off way more than we can chew, even with the thousands of WikiTreers we have now. If we ever hope to do the job even the beginnings of a lick and a promise, we need millions of WikiTreers, not just thousands. But even if somebody never joins, the more they come to WikiTree and look around, the more they help, in their own way, to ensure that WikiTree survives.)
All of which boils down to this:
- People tend to find profiles with pictures of the person the profile is about more interesting than profiles that don't.
- The more interesting each profile is, the more likely people are to keep exploring the site and be shown more ads.
- The number of profiles which actually have images is pretty low. In my surname research, I have tallied 1,288 open profiles from Wikipedia, ThePeerage.com, and my watchlists. Of those, 269 (20.9%) have images. Which means that a visitor hitting a random profile out of that set would have slightly better than a one in five chance of hitting a profile with an image. (Granted, that's not a random survey of WikiTree as a whole, but I suspect that the surnames I'm studying probably have a higher incidence of images than WikiTree as a whole, since I have been adding images to those profiles where I can.)
- Therefore, it seems to me that a "thon" kind of event could definitely help WikiTree be "stickier", and therefore more stably funded. (With the added benefit of potentially attracting more people to join.) Granted, we have had "Scan-a-Thons" in the past, and those have undoubtedly helped the situation, at least in the case of the family trees of WikiTreers who had photos to scan (and scanners). But those thons left out all of the profiles for which public domain images are available on the internet (in Wikimedia Commons and other locations), rather than having photos in the possession of WikiTreers. So probably tens of thousands of profiles of notables or people who made the news long enough ago for images of them to be in the public domain weren't eligible to have images added to them.
Therefore, I would like to propose that we put together some kind of challenge or thon or other event to encourage WikiTreers to add images of the person a profile is about to that profile wherever they can. The image can be a photo of the person, or a photo or scan of a painting, sketch, woodcut, statue, or similar representation of that person. (Images like scans of documents, or photos of the person's house, etc. are good to have, but don't really replace an image of the person when it comes to interestinghoodnessiditydom, so I would say that they shouldn't earn points in this particular case.)