Some projects (PGM) "project box" every profile in the project and make the project a co-PM.
Others, Friends (Quakers) for example, box only those profiles which are PPP with the project as a co-PM (at least I think that is the intention); and then use the Quakers Sticker for those who are Quaker and usually categorized as Quaker but are not PPP and do not have the Project as a PM.
It seems to me that the Wild Wild West does not need everyone to be project boxed with WWW or Westward-Ho as a co-PM. For these others the Sticker and categorization would seem preferable.
Westward-Ho is also an amazingly broad category and I think would become unwieldy for everything in all sub-projects to be project boxed and co-PMd.