Adolf Dassler (1900 - 1978)

Born 3 Nov 1900 in Herzogenaurach, Bayern, Deutsches Reich

Died 6 Sep 1978 at age 77 in Herzogenaurach, Bayern, Bundesrepublik Deutschland

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Biography

Adi Dassler is Notable.

• Founded Adidas after a feud started between him and his brother, who founded Puma. They had originally started a shoe factory together with Adi as the creative genius and Rudi as the sales/marketing mind. Their parting cause a rift that still exists between the two companies today and is still evident in their home town, where both companies are headquartered.
• s/o Christoph Dassler & Paulina; youngest child - siblings Fritz, Marie, Rudolf
• June 1918 Conscripted into the German Army
• 1 July 1924 Gebrüder Dassler, Sportschuhfabrik, Herzogeraunach (Dassler Brothers Sports Shoe Factory, Herzogeraunach^[1]
• 17 March 1934 m. Käthe Martz
• 1948 Brothers separated the business - most of the sales and marketing staff chose to go with Rudi while the cobblers and technicians chose to stay with Adi^[1][2]
• Various lawsuits, back and forth between the brother, and vicious competition between Adidas and Puma became the norm for the small town of Herzogenaurach.

Sources

1. ↑ ^{1.0 1.1} Wikipedia: Adi Dassler, accessed 20 Aug 2018.
2. ↑ ”Adidas Versus Puma: A Tale of Two Brothers.” Ridiculous History (podcast). 16 Aug 2018. How Stuff Works.comb (web) 20 Aug 2018.

• Adidas History, accessed 20 Aug 2018.