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Bessie E. (Cary) Evinrude (1885 - 1933)

Bessie E. (Bess) Evinrude formerly Cary
Born in Wisconsin, United Statesmap
Ancestors ancestors
Wife of — married 21 Nov 1906 in Milwaukee, Milwaukee, Wisconsin, USAmap
Descendants descendants
Died at age 47 in Wisconsin, United Statesmap
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Profile last modified | Created 13 Dec 2008
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In Wisconsin, Bess E. Cary met Ole Evinrude as his neighbor and then worked for him as his office manager for his small start-up business of manufacturing first patterns (he was a pattern maker) then motors.

Bess was the one who helped his outboard motor company increase sales with her advertizing ideas. Advertisements like “Don’t row … Throw the Oars Away!”

Bess and Ole only had one child, their son, Ralph S. Evinrude.

A Great article on the role Bess played in the Evinrude Outboard's success, on (behind paywall)

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