In Wisconsin, Bess E. Cary met Ole Evinrude as his neighbor and then worked for him as his office manager for his small start-up business of manufacturing first patterns (he was a pattern maker) then motors.
Bess was the one who helped his outboard motor company increase sales with her advertizing ideas. Advertisements like “Don’t row … Throw the Oars Away!”
Bess and Ole only had one child, their son, Ralph S. Evinrude.
A Great article on the role Bess played in the Evinrude Outboard's success, on GenealogyBank.com (behind paywall)
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