Adi Dassler

Adolf Dassler (1900 - 1978)

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Adolf (Adi) Dassler
Born in Herzogenaurach, German Empiremap
Son of and [mother unknown]
Husband of — married [date unknown] [location unknown]
Father of
Died in Herzogenaurach, Germanymap
Profile manager: DK Clews private message [send private message]
Profile last modified 16 May 2019 | Created 20 Aug 2018
This page has been accessed 784 times.


Adi Dassler is Notable.
  • Founded Adidas after a feud started between him and his brother, who founded Puma. They had originally started a shoe factory together with Adi as the creative genius and Rudi as the sales/marketing mind. Their parting cause a rift that still exists between the two companies today and is still evident in their home town, where both companies are headquartered.
  • s/o Christoph Dassler & Paulina; youngest child - siblings Fritz, Marie, Rudolf
  • June 1918 Conscripted into the German Army
  • 1 July 1924 Gebrüder Dassler, Sportschuhfabrik, Herzogeraunach (Dassler Brothers Sports Shoe Factory, Herzogeraunach[1]
  • 17 March 1934 m. Käthe Martz
  • 1948 Brothers separated the business - most of the sales and marketing staff chose to go with Rudi while the cobblers and technicians chose to stay with Adi[1][2]
  • Various lawsuits, back and forth between the brother, and vicious competition between Adidas and Puma became the norm for the small town of Herzogenaurach.


  1. 1.0 1.1 Wikipedia: Adi Dassler, accessed 20 Aug 2018.
  2. Adidas Versus Puma: A Tale of Two Brothers.” Ridiculous History (podcast). 16 Aug 2018. How Stuff Works.comb (web) 20 Aug 2018.

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Categories: Germany, Notables | Notables