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Rudolf Dassler (1898 - 1974)

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Rudolf (Rudi) Dassler
Born in Herzogenaurach, German Empiremap
Son of and [mother unknown]
[spouse(s) unknown]
Father of
Died in Herzogenaurach, Germanymap
Profile manager: DK Clews private message [send private message]
Profile last modified 16 May 2019 | Created 20 Aug 2018
This page has been accessed 596 times.


Rudi Dassler is Notable.
  • Founded Puma after a feud started between him and his brother, who founded Adidas. They had originally started a shoe factory together with Adi as the creative genius and Rudi as the sales/marketing mind. Their parting caused a rift that still exists between the two companies today and is still evident in their home town, where both companies are headquartered.
  • s/o Christoph Dassler & Paulina
  • 1 July 1924 Gebrüder Dassler, Sportschuhfabrik, Herzogeraunach (Dassler Brothers Sports Shoe Factory, Herzogeraunach[1]
  • Nazi Party[2]
  • 1948 Brothers separated the business - most of the sales and marketing staff chose to go with Rudi while the cobblers and technicians chose to stay with Adi[1][3]
  • Various lawsuits, back and forth between the brother, and vicious competition between Adidas and Puma became the norm for the small town of Herzogenaurach.
  • Son Armin made Puma a global brand[2]


  1. 1.0 1.1 Wikipedia: Adi Dassler, accessed 20 Aug 2018.
  2. 2.0 2.1 Wikipedia: Rudi Dassler, accessed 20 Aug 2018.
  3. Adidas Versus Puma: A Tale of Two Brothers.” Ridiculous History (podcast). 16 Aug 2018. How Stuff Works.comb (web) 20 Aug 2018.

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Categories: Germany, Notables | Notables