Founded Puma after a feud started between him and his brother, who founded Adidas. They had originally started a shoe factory together with Adi as the creative genius and Rudi as the sales/marketing mind. Their parting caused a rift that still exists between the two companies today and is still evident in their home town, where both companies are headquartered.
1948 Brothers separated the business - most of the sales and marketing staff chose to go with Rudi while the cobblers and technicians chose to stay with Adi[1][3]
Various lawsuits, back and forth between the brother, and vicious competition between Adidas and Puma became the norm for the small town of Herzogenaurach.
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