Clara Peller was an American character actress who, at the age of 81, starred in the 1984 "Where's the beef?" advertising campaign for the Wendy's fast food restaurant chain.
Clara was born 4 Aug 1902, at Chicago, Illinois. She was the daughter of Wolf Swerdlove and Yudis Tilkin.
In 1925, she married William "Bill" Peller and had two children. The couple eventually divorced.
In 1984, the 82-year-old retired Chicago manicurist was selected to star in a popular series of television commercials for Wendy's Hamburgers; she would shout "Where's the Beef" when presented with the tiny and shriveled burgers of Wendy's competitors. The catch phrase was an instant sensation, appearing everywhere - on merchandise and even in a speech by presidential candidate Walter Mondale.
Mrs. Peller was eventually fired for appearing in a commercial for spaghetti sauce in which she claimed to have "found the beef."
She died 11 Aug 1987, in Chicago, Cook, Illinois, United States.[1][2]
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