I really like mtDNA, have been studying it quite a bit lately, but yes, it's genealogical tool value is rather low. I do find mtDNA results to be really interesting by themselves.
It's ethnicity determining value is low because it changes so slowly. Each change could mean one to two thousand years farther back, so ethnicity estimates are really broad. A typical mtDNA haplogroup for a typical American will predict broadly European, with possible more north European than south, and higher frequency pockets as widely spread as Turkey, Iberia, Northern Ireland, and the Baltic's. How useful is that??? Not very, but it's still interesting. And you might read of ancient DNA with your haplogroup or a forerunner of it, and where they lived, but that can be thousands of years ago. Really interesting, but completely unhelpful.
In addition, ethnicity information for that one ancestor means almost nothing in your own heritage, because that far back, you are the aggregate of ALL of the thousands of your ancestors, and they are just one line.
It has some match value too, but again somewhat low. It's often more useful as negative evidence. If you find a potential person on that maternal line, but another descendant of that potential person has a different mtDNA haplogroup, then they aren't related. Period. You might still be related some other way to them, but not on the maternal line. There has to be a male involved somewhere.