I see this over on some of the other genealogy sites - I haven't changed any profiles that I manage at least for surnames, but the only thing I routinely capitalize is GEDCOM.
the imported GEDCOMs also put a slash on either side of the Surname - and of course they separate the name of the person and their birth into two sections. I try to stick with Birth, Marriage, Residence, Occupation, Military Service and Death as my primary sub headings - I will also add Political Life, Religious Life and I guess if we had a pro athlete, that as weill, altho being a pro Athlete would be an occupation. I try to do all of the headings in chronological order.
rsl