This particular "connecting" does not mean Connecting to the tree, although it's great when that happens.
It's all about attaching profiles to existing profiles. So, if you wait until the starting day to create your profile #1, it won't count. But every parent, child, or spouse you attach to it, will count.
(It might be better called an attach-a-thon, but then you can't say aat as a word the way you can the CAT, the SAT, the CoAT, and the SCAT. (When the cat sat on the coat, it was told to scat!))